Is Amul's High-Protein Kulfi Truly High in Protein? A Dietitian’s Honest Review
- Dt. Ankita Gupta Sehgal
- 6 minutes ago
- 2 min read
In a world where "high-protein" is the latest buzzword on every grocery shelf, Amul’s High-Protein Kulfi has certainly caught a lot of attention. As a dietitian committed to helping people make informed food choices, I decided to break down the claims and answer a simple question:

Is it really as healthy as it sounds?
Let's review - Amul High Protein Kulfi claim.
What Does "High-Protein" Actually Mean?
In India, the FSSAI (Food Safety and Standards Authority of India) defines a "high-protein" product as one where at least 20% of the total energy comes from protein.
To explain simply:
1 gram of protein = 4 calories.
So, for every 100 calories, about 20 calories should come from protein, meaning roughly 5g of protein per 100 calories.
Analyzing the Amul High-Protein Kulfi Label
(Values may vary slightly — this is a general example; please verify with the product you purchase.)
Per 100g Serving:
Calories: ~240 kcal
Protein: ~12g
Carbohydrates: ~20g
Fats: ~12g
Let's do the math:
12g protein × 4 = 48 calories from protein
48 ÷ 240 = 20% of total calories from protein
✅ Yes, it technically meets the "high-protein" criteria!
But Here's the Full Picture
Before we celebrate, it’s important to look beyond just the protein numbers:
High Sugar and Fat Content: While protein is higher than traditional kulfi, the product still contains significant fat (especially saturated fat) and sugars.Regular consumption without mindful portions can contribute to excess calories.
It’s Still a Dessert: Amul High-Protein Kulfi is designed as a smarter indulgence — not a daily protein source.
Protein Quality Matters: Natural protein sources like dals, paneer, Greek yogurt, lean meats, and eggs provide better amino acid profiles, plus vitamins and minerals.
My Verdict as a Dietitian
If you are already eating a balanced, high-protein diet and want a better dessert option once in a while —✅ Amul’s High-Protein Kulfi is a smarter treat compared to traditional frozen desserts.
However, if you are trying to seriously improve your protein intake for muscle gain, PCOS management, or weight loss, ❌ This is not a substitute for real, wholesome protein sources.
Always remember — context matters. What you eat most of the time defines your health, not what you indulge in occasionally.
Final Thoughts
Marketing today often makes products look much healthier than they really are. Reading food labels and understanding the numbers helps you stay in control of your health — not the brands! Hence I thought it would be wise to review Amul High Protein Kulfi.
🍽️ Eat mindfully.🍏 Indulge smartly.💪 Focus on real, wholesome nutrition.
Want to learn more about making better everyday food choices? Explore more blogs and expert advice here:👉 Read More at Nutrition Matters
Written by Dt. Ankita Gupta Sehgal
Leading Dietitian for Weight Management, PCOS Reversal, and Therapeutic Diets
📍 Delhi | 🌐 Online Consultations Available
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